For the 2019 model year, Crestliner was looking to update the look and feel of their boat catalogs. They were wanting to keep a consistent look and feel across the three books, while creating a clean, fresh style that put their great photography front and center and help set them apart from the competition.
Agency: SixSpeed / Creative Direction: Erik Oelke / Role: Designer
The challenge presented to us was to create a modular layout that could adapt to the different models. Not all boats were given the same amount of pages or real estate to display their features and benefits, so we needed to create system that could accommodate the content heavy pages into different layouts.
Along with the yearly catalog lineup, many digital pieces were created to help promote the brands marketing efforts. Here are a few examples of some digital pieces that were developed, including some model specific landing pages, consumer email and digital web banners.